Jardine Lloyd Thompson Canada
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Jardine Lloyd Thompson welcomes enquiries from the media so if you need any further information, please contact:

Communications Coordinator:

Jardine Lloyd Thompson Canada Inc.,
Suite 400,
220 - 12th Avenue S.W.
Calgary, Alberta
T2R 0E9
You are here: Website Use Agreement > Corporate Visual Identity

Corporate Visual Identity

The corporate visual identity (CVI) is an essential element in supporting our business. The design and presentation of the company name, logo, corporate colours and typeface give a unique and visible identity to Jardine Lloyd Thompson Canada.

The systematic and co-ordinated use of this identity over a range of applications, for example on stationery, documents, promotional literature, advertisements, signage and promotional goods, among others, helps to differentiate us from the competition.

It is intended that these guidelines will promote the spirit of the corporate identity, but allow as much creative freedom as possible without undermining the core identity.

Advice is always at hand from National Communications Division in Calgary at 403 770 2488 and you should make use of their experience and expertise when designing any printed material, documentation, presentations and/or web based projects.

Primary Identity Elements

The primary elements of the JLT Canada’s corporate visual identity are the basis of the visual appearance of all material.

The JLT logo is the most important element of the CVI and should be clearly displayed on all printed material and documentation used externally. Its consistent use is essential in contributing to a strong and unified worldwide identity.

Symbol

The JLT logo is bold, simple, robust and distinctive. The design emphasizes our brand name, ‘JLT’, while the red symbol adds high visual impact.

Our symbol is an expression of our JLT character: fast-moving and dynamic. It is also suggestive of a sphere, reflecting our global operations. A modern evolution on the triangle.

Usage Guidelines

If, when working in partnership with JLT, you require the use of our logo for publications or presentations, we offer our logo in the following file formats to ensure accurate representation.

The logo should not be used for marketing activities, either as promotional tools aimed at ourselves, or at other organizations.

EPS versions suitable for high-resolution printing:
Full Colour EPS

GIF versions suitable for on-screen viewing:
Full Colour GIF

Please email Ron Janke for these or other formats of our logo.

Our logo must be used in it’s entirety at all times. Never use either the sail or the wordmark separately.


Usage Restrictions

The logo should always be displayed on a plain background, utilizing the colour or reversed out .eps logo where appropriate. The logo should not be infringed by any other elements including type, photographs or other logos.

The logo should not be redesigned or altered in any way. It also must not be combined with any logos from other organizations.

The colours for the logo are set as per the provided files. For reference, the Logo colours are PMS 289 (Blue) and PMS 193 (Red). The colour or rendering of the logo should not be changed. The provided logos include rendered type.

If you wish to use our logo on any documentation or publication, or if you require further logos or additional guidance on its usage, then please contact the Ron Janke, Assistant Vice President Corporate Communications at 403 770 2488 or rjanke@jltcanada.com.

JLT Canada